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Eat Out Magazine - 23 Oct 07

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WELCOME £6000 PRIZE

Members of staff at three of Welcome Break's Coffee Primo outlets shared a £6000 prize jackpot - after topping a UK-wide incentive.

When the motorway service station operator launched its PrimoPay cards at UK outlets, allowing customers to load up with credit and use it like debit cards, an incentive was based on having the highest sales of cards as a percentage of transactions duirng a 10-week period.

The three winning sites were Woodall (north and south) on the M1 and Fleet on the M3.

Coffee Primo senior brand manager Lauren Bennett said: "Our PrimoPay have proved popular with customers across all of our sites.  We wanted to reward our staff for their hard work in promoting the cards and the winners were worthy ones."