Date Posted: 14-07-2016
Pret A Manger will be opening its first motorway service shop, as part of a trial partnership with Welcome Break.
The shop is scheduled to open at the end of summer at the South Mimms Services on Junction 23 of the M25. The menu will include a large selection of Pret’s freshly-made sandwiches, salads, wraps, baguettes and hot options, alongside organic teas and coffees, cold drinks, fruit and snacks.
Pret A Manger CEO, Clive Schlee, said, “This is a new area for the Pret business, and one we’re looking forward to exploring. We’ll obviously have our own kitchen on the premises, allowing us to serve motorway customers with fresh, natural food, handmade throughout the day. I’m sure this natural food, and our organic coffee, will be well-received by motorway customers.”
The first shop will be a twelve month trial with Welcome Break, and if successful will lead to other Pret shops opening in Welcome Break Service Stations.
Schlee adds, “We will watch the results of the South Mimms shop with interest, and look forward to seeing how customers respond to Pret in this new environment.”